Based on the Archie comic, developed by Riverdale’s Robert Aguirre-Sacasa, and filmed in Vancouver, Netflix’s hit supernatural horror drama calls upon a variety of references. “There’s so much that we sample from on the show; it’s like a Picasso when we put all of it together!” says Stafford-Bridge. Yet the goal for the characters is ultimately a timeless quality. “We always want the women to look beautiful, but besides the Weird Sisters, none of them sit in front of a mirror for twelve hours,” she says. “They look how they look. We don’t want them to come across as trendy.”

The B.C. native’s credits range from The Flash and The A-Team to 80s throwback Hot Tub Time Machine and says she draws on everything from her vintage Vogue collection to her ‘old-school’ special effects skills as a graduate of the Blanche Macdonald makeup school for both the glam and the damned. “And there’s no little [makeup] bags on our show,” she adds, referring to the sheer volume of premium cosmetics chosen for each character’s signature style. “We us a lot of Bite Beauty, Make Up For Ever, Charlotte Tilbury, ILIA and Tom Ford.”

In the gallery below, Stafford-Bridges explains the meaning behind character makeup choices, and why a good skin care ritual is as important as demonic rituals.